Driving Revenue and Profitability with Accurate Channel Data

For high tech and semiconductor companies, it’s a given that indirect channel partners are key to overall success, yet in a recent Forrester study, 58% of decision-makers admit that the accuracy [...]

For high tech and semiconductor companies, it’s a given that indirect channel partners are key to overall success, yet in a recent Forrester study, 58% of decision-makers admit that the accuracy of their indirect data falls below the level they need to support sales with profitability decisions. May as well flip a coin.

With so much riding on channel partnerships and a focus on finding, retaining, and building relationships, one key facet is often overlooked. DATA.

Join us, along with featured guest Larry Walsh, CEO, Channelnomics, and Larry McDonough from Panduit, as we have an interactive discussion about how a high-quality channel data ecosystem can impact sales operations, channel performance, and profitability. Panduit shares their channel sales journey and how accurate and consistent data results they’ve seen powered by technology and automation.

During this webinar we cover:

  • Results from Forrester’s latest Opportunity Snapshot research focused on channel sales revenue and profitability
  • How channel sales data drives revenue and profitability
  • How companies like Panduit are leveraging clean channel data to maximize revenue