B2B companies across various industries use profit optimization software – such as the solution offered by Model N – to provide upfront contractual discounts, determine real-time transactional pricing, and boost sales through off-invoice rebates many of which are powered by AI to enable smarter decisions and more effective business outcomes. Gartner® estimates that as many as 10,000 B2B companies globally might benefit from a price management or price optimization deployment. As software and implementation costs fall, the addressable market will expand. The market is currently lightly penetrated.
The report contains “forward-looking research that anticipates the unification of transactional pricing, sales agreements and rebates to maximize the profitability of B2B deals.” It includes information on market direction and analysis, as well as a list of mandatory features and capabilities suitable vendors must include in a solution.
Noting that “profit optimization software is not a good fit for every organization,”1 the report provides detailed guidance to help business leaders assess their requirements, choose the right vendor, and ensure a successful implementation that delivers rapid ROI.
The report recognized 12 representative vendors of B2B Profit Optimization Software, including Model N. Click here for complimentary access to the report, “Market Guide for B2B Profit Optimization Software.”
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Gartner, Market Guide for B2B Profit Optimization Software, Mark Lewis, 9 April 2025
