Channel Performance: There's a Business Model and Channel (re)Evolution on the Horizon

As traditional interactions between vendors and customers are replaced with digital and remote engagement, B2B companies are seeing a rise in ecommerce, which could cannibalize direct and indirect channel sales. With these business models pivoting to recurring revenue models and a broader set of channels including non-transacting partners, how do you drive mind share, collaborate with partners, and reward them in this new world? Join Model N’s Bernard Gutierrez as he discusses transforming your channel engagement and incentives models for 2022 and beyond.