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Using Vertical Market Visibility to Increase Channel Sales

Why is vertical market visibility so important to the channel? In an increasingly global economy with more and more manufacturers utilizing indirect channels to increase sales, it is becoming extremely important to know exactly where your products are ending up. With total IT spend for 2018 forecasted at $3.5 Trillion1, roughly $2.2 Trillion (70%) or more of this revenue will be generated through the channel.

Model N’s Channel Data Management (CDM) provides vertical market visibility to component, chip and semiconductor manufacturers by using channel POS data that is processed, standardized and enriched to answer key channel sales and compensation questions.

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