2022 State of Revenue Report

This study defined "revenue management" as optimizing revenue activities, such as rebates, compliance, contracts, and pricing models, to maximize growth. C-suite executives are clear that revenue management matters, with 85% agreeing that revenue management is "business critical” to their organization.

Optimizing revenue is a multifaceted process – one that must evolve to address changes in business practices, markets, and regulatory environments. Because revenue activities span numerous functional areas within a business, revenue management teams must be prepared to address a wide range of challenges that can impact their ability to grow revenue, mitigate risk, and improve market share.