Optimized Pricing and Selling to Fuel Revenue Growth

Setting pricing policies that guide the selling methodology to support the business strategy is not only important, but necessary.

High-tech products play an important role in almost every aspect of human life. As such, global competition and demand are rising, and innovation is happening faster. For high-tech manufacturers, this means shorter product lifecycles and the risk of price erosion.

To succeed and beat out the competition, manufacturers must capture and capitalize on perceived value while balancing demand. This is often done by measuring willingness to pay largely on historical factors like price history, but that is only part of the picture.