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true top line.


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It’s a Wrap

Rainmaker20 LIVE, a virtual event, is officially over, and we want to sincerely thank you for your support, engagement and partnership. We couldn’t have done it without you! To view all the on-demand sessions of Rainmaker20 LIVE, click here.

We are currently evaluating our Rainmaker21 event to determine how we can still have an exciting and educational event while keeping everyone’s safety and health as a top priority. We look forward to being able to see everyone in person again soon and will be providing updates as soon as we have them.

If you would like to be the first to be notified when registration opens for Rainmaker21, click the STAY INFORMED button.


CEOs, CIOs, CFOs, executives, directors, managers and individual contributors in Market Access, Sales and Sales Operations, IT and Channel including all Model N customers, prospects and partners in the Pharma, MedTech, Semiconductor and High Tech industries.

  • 1 LEARN how to transform your business to Know and Grow Your True Top Line.
  • 3 EXPAND your network with more than 500 Life Sciences and High Tech leaders from around the world.
  • 2 STAY CURRENT with new trends and challenges affecting your business today.
  • 4 ENGAGE with a growing ecosystem of Model N partners when you visit the Partner Pavilion.



Jason Blessing

Model N

Jason Blessing is the CEO of Model N. Jason previously served as Chief Executive Officer of Plex Systems from January 2013 to December 2017 and was a member of the company’s Board of Directors.


Suresh Kannan

Model N

Suresh is responsible for leading the strategy, innovation, definition, development and operations of the entire Model N product portfolio.


Mike Massimino


An astronaut, the first person to tweet from space, a recurring character on The Big Bang Theory, and now a New York Times bestselling author, Mike grew up a working class kid whose seemingly unreachable dream of becoming an astronaut and flying in space was realized in an unlikely journey that was driven by determination and commitment, and accomplished with hard work and humor. After two missions to the Hubble Telescope and four space walks to make critical repairs to the telescope, Mike is now a Columbia University professor, the Senior Space Advisor to the Intrepid Sea, Air & Space Museum, an author, a television host, a frequent guest on morning shows, news programs, talk shows, and late night television, and an indemand speaker for audiences seeking a unique perspective on teamwork, innovation, and leadership from a down to earth spaceman.




Omar Ali


Qualified with a hospital pharmacy background, Omar has been working as Government Pharmacy Payer for over 15 years, sitting on various Drugs & Therapeutics Committees & Formulary Advisory Committess for Primary Care & Hospital Medicines. Omar has been a visiting Lecturer at UCLH Pharmacy Programme and was both Lecturer & Examiner on the Independent Prescribing Course at the University of Surrey. He has been appointed as Visiting Lecturer on Value Based Pricing & Innovative Contracting at the University of Portsmouth. Omar has served an Adviser to NICE for 9 years across 3 Committees evaluting cost-efefctiveneness, adoption & budget impact thresholds and managed entry agreements. He advises foreign investors (US Embassy) on ‘Value Based Assessments (hosted by the UK Department of Trade & Industry) and recently delivered a Healthcare NHS Reform program to over 40 Healthcare Insurance Provider delegates visiting from the US. Last year he was invited to address the Italian Healthcare Senate [Senato della Repubblica] on Pharmaco-economic Evaluation & Sustainability Models of Healthcare and featured at the Westminster Parliamentary Health Forum [chaired by Lord Howe] on the Future for Pharmacy Commissioning, Organisation & Delivery. At this current time he has embarked on a PhD with his doctorate thesis entitled “Value Based Pricing & Outcomes Based, Innovative Contracting of New Medicines”.

John obrien

John O’Brien


John O’Brien served as Senior Advisor to the Secretary at the U.S. Department of Health and Human Services, where he led policy development on multiple Administration priorities, including the drafting and execution of the President’s drug pricing blueprint. He also served as Deputy Assistant Secretary for Health Policy, and a key advisor to the Secretary for health policy research, development, and analysis related to Medicare, Medicaid, and private health insurance. Prior to joining HHS, Dr. O’Brien held senior policy positions in the life sciences and managed care industries, was a career official at CMS during the Obama Administration, and served as a health policy fellow in the U.S. Senate. He also holds a number of academic appointments and is passionate about mentoring the next generation of health policy leaders. John has a master’s degree in public health from the Johns Hopkins Bloomberg School of Public Health, a doctor of pharmacy degree from Nova Southeastern University, and studied pharmacy and public policy at the University of Florida.


Nick Merryfield


A pioneer in the field of value-based contracting, Nick Merryfield is the CEO at Verpora. A chemist by training, Nick started his career as a representative for SmithKline Beecham, before moving into sales management at Boehringer-Ingelheim. In 1998, he decided to leave the corporate world to pursue his passion – identifying and executing new ways of working. This decision took Nick on an exhilarating 20-plus year journey. His first business, Health Sector Publishing, helped the life sciences industry navigate the embryonic world of market access. Following the success of HSP, Nick invested in Infonetica, a trail-blazing IT company that expedited the clinical trial ethics application process. In 2005 Nick combined his experiences to create NHiS, a leading-edge organization assisting payer-focussed teams communicate value. In 2013, NHiS was purchased by Wilmington PLC, with Infonetica and HSP being sold to a private buyer. This allowed Nick to exclusively focus on the rapidly growing area of value-based contracting and for the last five years, Nick has led Verpora. The company actively assists U.S. pharmaceutical manufacturers to develop and deploy VBA for primary care medicines through to specialist areas such as immuno-oncology and gene therapy. Contact:


Malcolm Penn

Future Horizons

Malcolm Penn is the founder of Future Horizons, a leading semiconductor industry analyst, established in April 1989. Mr Penn has over 55 years of experience covering all aspects of the semiconductor and electronics industry, including new business development, management, manufacturing, marketing and design. Prior to establishing Future Horizons, Mr Penn was Vice President and Director of European Operations for Dataquest (now Gartner), responsible for establishing and running all of its European research operations. Previously he was Manager of Component Engineering for ITT Europe (now Alcatel) and prior to that held various operations and marketing management positions with the worldwide ITT Semiconductor Group (now Micronas and General Signal), starting with TTL logic, then MOS LSI, worldwide DRAM Business Group Manager and finally Executive Director of ITT’s UK-based front and back-end semiconductor operations. Prior to ITT Semiconductors, he was a systems design engineer at Venner Electronics, a UK company specialising in the design and development of electronic measurement instrumentation. Mr Penn studied Electronics Engineering at London’s Southbank University in 1962, graduating with an honours degree in 1966 during which time he worked his way through college as a professional musician.


John Shakow

King & Spalding

John D. Shakow, Partner, King & Spalding - John’s practice focuses on complex regulatory, commercial and litigation issues related to all aspects of drug pricing, price reporting, and government payor program compliance. He counsels a diverse group of pharmaceutical and biotechnology manufacturer clients on all pricing-related rights and obligations under the Medicaid, Medicare, Federal Supply Schedule, 340B and TRICARE programs. John advises on compliance, strategic planning, contract negotiation, merger integration, internal investigations, civil litigation and defense in government investigations. He regularly assists clients in interactions with government regulators, policymakers, commercial partners and industry groups. He has extensive experience helping clients resolve commercial and organizational challenges while maintaining the integrity of their price reporting compliance efforts.

Mike Townsend

Mike Townsend


Mr. Townsend has directed the commercial life science practice at IDC since 2014 as part of IDC's Health Insights team. He has written and consulted extensively on digital transformation technologies and processes such as cloud/SaaS, analytics, IoT and AI applied to revenue management, sales and marketing, manufacturing and supply chain optimization in the life science industry. Mr. Townsend has over 30 years experience in industry, including roles in sales, marketing, operations, engineering and as President and CEO of multiple companies. He holds a BS in Mechanical Engineering and an MBA from the University of Connecticut.


Lawrence M. Walsh


Lawrence M. Walsh is CEO and chief analyst of The 2112 Group, a business strategy firm focused on improving the performance of technology companies’ direct and indirect go-to-market channels. Mr. Walsh specializes in the development and execution of channel programs, disruptive sales models, and growth strategies for companies of all sizes, from start-ups to Fortune 500 organizations. A seasoned journalist, analyst, author, industry commentator, and founder of Channelnomics, Walsh previously served as editor of Information Security, VARBusiness, and Ziff Davis Enterprise’s Channel Insider and Baseline Magazine. He is the co-author of the book, The Power of Convergence and host of the podcast, Pod2112. Follow him on social media @lmwalsh2112.




Kristan Almquist

Model N

Kristan joined Model N in early 2016. In her current role, she is a Sr. Education Consultant and Trainer for the Powered by FLEX platform in the GCS organization of Model N. Prior to this, she was part of the Professional Services organization and was a Sr. Business Analyst and Consultant. Kristan has vast experience in Pharma, Life Sciences and Medical Device industries and has worked directly with customers and strategic partners through all phases of the implementation lifecycle while providing a dependable link between business users, key stakeholders, strategic partners, and project management regarding software functionality throughout the development cycle.


Prabhunandan Bontala Venkata


Prabhu Bontala is a Senior Solutions Architect at Biogen supporting the Model N Flex platform. Prabhu has extensive experience on Medicaid, Chargebacks, Rebates and Government Pricing modules. He has been instrumental in implementing the Unbundling solution at Biogen.


Odalys Caprisecca


Pharmaceutical executive with over 25 years experience. Currently Market Access Executive Director for AstraZeneca responsible for Strategic Pricing, Trade and Contract Operations as well as Government Pricing and Operations. She is an innovative and results-oriented Strategic Executive with extensive history developing and implementing efficient, cost-effective and innovative business strategies strengthening company operations. Proven track record of designing and executing innovative solutions that promote strategy development and process improvement across commercial, regulatory and financial business segments. Actively engaged with Federal and State Representatives informing and shaping policy.


Jenn Channel

Model N

Jenn has been a Model N employee for almost 19 years. During this time she has worked in a variety of roles including: Professional Services, Solutions, Product Manager, Customer Success and Education. Prior to working at Model N she worked in Distribution.

Connie Egleston

ICU Medical

Connie Egleston is the Commercial Manager for Business Systems at ICU Medical in Lake Forest, IL. In her current role, she works in Commercial Contracting as the commercial lead and project manager for on all system related processes, implementations, and upgrades. Connie began her fourteen-year ICU Medical career in the finance department – where she tackled various challenges including being the finance lead in upgrading an antiquated home grown contracting system to Model N while incorporating rebate finance processes, which was being done manually. From there Connie has had several key roles within the Commercial Contracting organization, which provided her both commercial and back office experience. Recently, she was the commercial lead specializing in contract lifecycle management during a project that was bringing another homegrown system into Model N. Because of her diverse background, Connie is integral in guiding ICU Medical and Model N on the understanding of the end-to-end processes, which lead to successful system implementations and upgrades. Connie has a Master’s Degree in Business Administration.


Matt Adlai-Gail

Model N

As a pioneer in e-learning, Matt brings to Model N customers his passion for optimizing the learning of new software, tasks and processes. Matt's thought leadership and creative product management skills have helped numerous organizations achieve successful technology-enabled learning and change management.


Ashokraj Janarthanan

Model N

Ashokraj Janarthanan has been with Model N since 2003 and is now a Senior Director within the Product Development managing SaaS Operations. He has spent the past seventeen years at Model N working closely with Life science customers and partners. Prior to Model N, he has provided solution and implemented pricing & order management systems for High Tech customers using i2 Technologies products. Has exposure in design & manufacturing of Automobile & Heavy Engineering equipment. Ashokraj has a Master's degree in Production Engineering from Anna University, Chennai, India


Marcia Lambert


With nearly 30 years of experience in solution delivery in the pharmaceutical and biotech industries, Marcia Lambert is an IT executive who offers a unique blend of sharp business acumen and strong technical expertise. As partner of Cumberland’s Life Sciences Division, Marcia serves as a trusted adviser for her pharmaceutical clients across the country. Having held leadership positions at pharma manufacturers, consulting firms and software vendors, Marcia has a well-rounded view of the industry and brings thoughtful insight to every engagement. She leads companies in strategic efforts and highlights best practices based on her years of experience in all aspects of systems integration projects, including vendor evaluation, project management, requirements definition, design and support.


Jay Manickam


Jay is a Senior Project Manager at Genentech IT. He is responsible for executing programs for US Commercial Operations and Government Pricing business. Currently he is involved in an upgrade and reimplementation of Government pricing systems using ModelN's Flex.Jay is a Senior Project Manager at Genentech IT. He is responsible for executing programs for US Commercial Operations and Government Pricing business. Currently he is involved in an upgrade and reimplementation of Government pricing systems using ModelN's Flex.

Vijay Nagaraju

Model N

Vijay joined Model N 13 years ago and has worked as a Consultant across multiple projects.  He has worked directly with customers and partners through all phases of the implementation lifecycle and has provided a dependable link between IT infrastructure, business users, key stake holders and project management regarding application architecture and software functionality throughout the project cycles.


Igor Polovinchik

Model N

I joined Model N in July 2020 My responsibilities at Model N include oversight of Cloud Engineering, Cloud Operations and Information Security and Compliance. My experience extends over 27 years, all in SF Bay Area, working across Enterprise Software, Life Sciences, Hight Tech Manufacturing, Advertising Technology (AdTech) as well as government agencies. In my past I have managed Cloud Teams, Software and QA teams, Product and PMO teams, Architecture and Security and other functions in technology field. I also held  a number of hands on roles in earlier stages of my career. I am married with two kids, ages 14 and 11, as well as a 2-year-old chocolate lab.


Shane Quigley

Seagate Technology

Shane Quigley is a Director of Business Operations with over fifteen years of experience in the high-tech industry running global business profit and loss support. He currently leads a global, cross-functional team at Seagate that oversees worldwide go-to-market analytics, program management office, master data management and customer data management, as well as continuous business process improvement. Shane is a leader that leads by example and envisions near real time, business data driven decision making driving faster business outcomes, allowing for business leaders to be predictive as well as responsive to their markets and industries. Shane uses a method of applied systematic thinking and problem solving to model and understand complex processes and systems and how they can affect outcomes as a whole. Tuning systems with automation and rule sets are key drivers to increase speed and continually deliver better business outcomes. Shane and his team sit at the union where the world increases its data usage, unlocking the potential of data combined with the complexities of reaching new and diverse customers and markets in an ever changing data experience.


Karl Ramas


Karl is a Principal in the Global Pricing and Contracting practice at IQVIA. He is an experienced consultant who provides Subject Matter Expertise in the Commercial contracting business process areas and in Robotic Process Automation. Karl has over 8 years of experience working in the Life Sciences and Healthcare industry with both pharmaceutical and medical device manufacturers with a focus on functional designs and business process analysis, development, and optimization.


Ruven Remo Eul


Ruven Remo Eul is a Senior Principal for Global Pricing and Tendering Management based out of Zug, Switzerland. He is responsible for project oversight and delivery, resource management, as well as business and solution development. Ruven brings a background of industry experience in large pharma from companies such as Pfizer and BMS. While at IQVIA Company, Ruven has worked with emerging, mid-tier and large pharma on various Tendering and Contracting programs from policy and process assessments, outsourcing of business functions and software vendor evaluations.


Cesare Rotundo

Model N

Cesare Rotundo is the VP of Product Management for Model N's High Tech product portfolio, including Deal Management, Deal Intelligence, Channel Management, Price Intelligence, Channel Data Management, Rebate Management, and MDF Management. Before Model N he led Product Management for BPM-based industry solutions at Oracle, Supply Chain collaboration solutions at E2open, and Price and Margin Management at Vendavo. He has delivered large implementation projects as a Senior Manager at Deloitte, worked at IBM for 5 years as a Software Engineer, and served as an Officer in the Italian Navy. Cesare holds an MBA from INSEAD, #1 in the Financial Times Global MBA Ranking, and an MS Cum Laude in Computer Science.


Eric Rustomji

Tolmar Pharmaceuticals

Pioneering Leader, who leverages technology to transform business cultures, build value, drive growth and create an environment of continuous improvement. Exceeds all measurable parameters for quality, customer service, business development, program management and service delivery by visualizing the full strategic picture and aligning IT initiatives with the vision, mission and goals.

Roxana Santiago

Fresenius Kabi USA

Roxana Santiago is a Global Finance leader with 20+ years’ experience and a diverse background spanning Gross to Net (GTN) Finance, Accounting, Audit, SOX Compliance and Controls, Project and Operations Management. Roxana has led large scale projects, spanning international regions including Latin America, Asia and Europe aimed at improving collaboration and continuous cross-functional engagement that restore and strengthen business relationships, systems, processes, data integrity and controls to enable accurate and complete financial statement reporting. As Director of Revenue Accounting at Fresenius Kabi North America, Roxana oversees revenue recognition for over $2 billion in net sales and related compliance to IFRS15, GTN reserves integrity and controls. Prior to joining Fresenius Kabi, Roxana worked for Hospira, a Pfizer company for 10 years. There, she led the company’s Global SOX Compliance initiatives, and subsequently, joined the US GTN Commercial Finance organization to champion a transformative effort that strengthened internal controls in various cross-functional processes amidst a new revenue management system implementation. Roxana’s background in Audit and Internal Controls proved to be critical towards establishing cross-functional collaboration and training and instill accountability for accurate, valid, timely and complete accrual financial integrity spanning all major GTN and Operations teams including Commercial Contracting, GPO Membership, Chargebacks and Rebates, Business Analysis, Sales and IT. Roxana earned her Bachelor of Science in Accounting from Northern Illinois University and passed the CPA examination on her first attempt. Throughout her career, she has been an active participant at various professional GTN and Controls seminars and has formed professional benchmark groups with industry experts to share best practices that bring thought leadership to the organization.


Rahul Sarin


Lead an IT function responsible for implementing and managing technology solutions within Market Access globally.

Krishna Shekhram

Model N Inc.

Krishna Shekhram is a principal software architect with Model N . In his current role, He collaborate with cross functional team of engineers, application architects, product managers and cloud ops professionals to strengthen Model N’s cloud platform and build cloud native capabilities around all Model N applications. Previously, He led the design and development of Model N Rebate calculation engine using big data and distributed computing technologies. He has 17 years of experience working on variety technologies like Java/J2EE, Web applications, Big Data, Distributed Computing, Cloud Orchestration and Analytics. He enjoys learning and exploring new technologies and loves watching documentaries in his leisure time.

Todd Shytle

Model N

Todd serves as an Account Executive for a select number of Model N Strategic MedTech Accounts. He has been with Model N since January 1999 and has served in various sales management roles since 2001, including VP of Global LS Sales. Prior to joining Model N, he had various sales, sales management, and national account management roles at Johnson & Johnson and United States Surgical Corporation. Todd holds an MBA from the McColl School of Business at Queens College in Charlotte, N.C


Dina Simon

Model N

Dina joined Model N 10 years ago and has worked as a Curriculum Designer and Instructor for instructor-led and online learning across multiple projects based on Model N’s Life Sciences suite of 20 products. These include regulatory, commercial, managed care, quote to cash cloud services and analytics. She manages all work streams from train-the-trainer to delta training to custom end-user training projects, including scoping, budgeting, resource mapping, development/review of materials and delivery of classes. Dina’s experience is with customers across the medical device and pharmaceutical industry, ranging from large multinational companies to small domestic ones.


Jeff Tanner

Cumberland Consulting Group

Jeff  Tanner is a seasoned consulting professional with over 20 years of experience in information technology consulting and program management. Jeff has extensive experience in the pharmaceutical industry and in commercial and government contracting. Previously, Jeff served as Managing Director of Mindlance’s Life Sciences practice and as Senior Director for iMANY, Inc. where he served in various leadership positions in their Industry Solutions and Contract Management practice.


Patrick Tobin

Model N

Patrick is part of the Center of Excellence for Life Sciences. He has been with Model N for 12 years working on numerous implementations for the Pharmaceutical and MedTech industries as a cross functional SME. More recently he has undertaken the role of COE lead for testing, primarily concerned with test automation.


Thomas Weckman


Thomas Weckman is the Global Director Sales Force Effectiveness at Molnlycke. He has 29 years of experience from the MedTech business, working in a number of sales and marketing roles, locally, regionally and globally. In his current role he is focusing on setting global standards, ensuring local relevance and making them stick, in the areas of sales processes and contract and tender excellence.


Peter Zimmermann

Model N

Peter joined Model N in 2016 from IBM and leads customer success in Europe, ensuring that the Model N customers have successful projects and are getting the benefit from the Model N solutions, mainly in the pricing, tendering, quoting and contracting areas. Prior to Model N, Peter has worked in pricing, B2B eCommerce, Supply Chain and other functional areas. Peter is based out of the Model N Europe Headquarters in Geneva, Switzerland.




Everything I learned from the presentations and conversations with customers have given the team valuable insight into CDM. It would have taken months to learn/research on our own as much as we have learned from 2 days at your conference.

It was another great Rainmaker. I continue to learn more about the current product and new possibilities. I liked hearing how other companies are using Model N.