In the dynamic world of life sciences, where precision and efficiency are paramount, transforming from revenue management to revenue optimization is a strategic imperative. However, the lack of holistic integration between corporate data and analytics and transactional revenue management systems and processes hinders this transformation.

Join us for an insightful webinar on the unique challenges of harnessing the power of data on the road to revenue optimization. We’ll delve into the intricacies of:

• Data silos: Understand the nature of isolated revenue management systems and obstacles to bridging revenue management systems to central data hubs, master data management (MDM), and data warehouses.
• Inconsistent data detail: Understand the difficulties of garnering meaningful business insights from raw transactional data where the revenue management process generates multiple line items per transaction.
• Data integration bottlenecks: Explore how misaligned data structures and formats hinder the ability to tie revenue management data with other sources in data warehouses.
• Data prioritization: Examine the challenges with operationalizing analytics from revenue management data and how the lack of data availability prohibits you from unlocking its full potential.

Learn how integrating data and analytics can help you realize revenue growth and efficiency – and successfully transition to revenue optimization.

Featured Speakers

Brett DiNatale

VP, Life Sciences Product Strategy and Management

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Casey Hibbs

Sr. Director, Data Strategy

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