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Optimizing Revenue Management at Every Stage of Maturity

by Michael Grosberg, senior director, product management, Model N December 31, 2021

Pharmaceutical manufacturers face many critical decisions on their journey from commercialization to maturity and sustained growth. Regardless of whether they are preparing to launch, are growing, or have established themselves as a multinational firm, partnership with a compliance and revenue management provider is one of the most important decisions they make.

Effective partnership impacts numerous facets of the organization, from government programs and commercial contracting to finance and market access. It shapes how the manufacturer is able to collect and analyze data related to pricing, rebates, compliance, and sales – and generate and report on insights that support executive-level decision-making.

With so much riding on this decision, forward-thinking manufacturers select partners who are able to scale and evolve with their business. Why? Because these partners bring a level of business continuity, efficiency, and expertise that will give the manufacturer competitive advantage – allowing them to focus on the core business, rather than the ins-and-outs of revenue management.

The nuances of manufacturer’s journey in revenue management

Manufacturers of different size and scale have different goals and ambitions:

  • Emerging manufacturers must focus on strategic priorities and establish the effective business processes that will enable product launch and post-launch growth.
  • Growing manufacturers need to scale their processes vertically to meet growing demand for their products, horizontally to expand product portfolio through launch and acquisition, and do it all without encumbering themselves in costly long-term investments to maintain strategic flexibility.
  • Established manufacturers must also look to grow their portfolios by launching and acquiring new products, consider implications of any pending loss of exclusivity or competitor entry into the therapeutic area, and relentlessly focus on net revenue through effective market access programs.

The right revenue management and compliance partner can help you navigate these phases by offering the ideal mix of state-of-the-art technology, industry experts, and proven processes.

In the white paper, “Taking a lifecycle approach to revenue management,” you’ll learn how each of these considerations apply to the three phases of the commercialization journey and how the right combination of people, process, and technology can benefit you along the way.

Download the white paper today and find the right partner for your commercialization and maturity journey.

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