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Whitepaper
Whitepaper

2021 State of Revenue Report

According to 93% of executives, revenue management is business critical. Yet, 71% believe their industry could do a much better job optimizing revenue activities to maximize growth. What’s causing this disconnect?

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The 2021 State of Revenue Report reveals the top challenges facing the high-tech and life sciences industries. Some are ongoing, like pricing-related challenges. Others, such as governmental changes and new regulations, are expected to have a bigger impact in 2021 than usual. And not unexpectedly, the biggest factor impacting revenue management today is COVID-19.

Discover how 300 revenue executives from high-tech and life sciences companies are dealing with the challenges and where they think the biggest opportunities lie. Download the report today.

This report will discuss survey results on these topics: 

  • Key challenges and issues overall, as well as by industry
  • The impact of technology on revenue activities
  • How better revenue management could lead to be better business results

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