Advancing EU HTA/JCA milestones, accelerating digital procurement, and rising ESG expectations are fundamentally reshaping how pricing, market access, and tender decisions are made across regions, with long term implications for governance and execution. 

In this joint webinar, Model N and Marbls combine strategic insight with real world execution to help organizations navigate today’s disruption while building a foundation for sustained success beyond 2026. Attendees will gain a clear understanding of what’s changing now, what’s coming next, and how leading companies are futureproofing their global pricing and tendering strategies. 

You’ll Learn: 

• How EU HTA/JCA adoption timelines will impact pricing, market access, and governance models in 2026—and how to prepare for ongoing evolution thereafter. 

• What’s driving the continued shift toward eTendering across EMEA, including the growing influence of ESG and materiality-based scoring on award decisions.  

• Best practices for strengthening pricing and tender governance in a more transparent, data driven environment built for long term scalability. 

• How Model N and Marbls work together to leverage technology and best practices for improved outcomes and sustained operational readiness. 

The session features a live joint demo, applied industry scenarios, and actionable takeaways designed to help cross functional teams align strategy with execution—and stay competitive in an increasingly complex global pricing and tendering landscape, well beyond 2026.

Peter Zimmerman

Sr. Director, Solutions Consulting

Model N

Ruven Remo Eul

Principal and Chief Commercial Officer, Life Sciences

Marbls