A shift from the past
Before I venture to explain why a next generation CRM solution built for semiconductor and component manufacturers can in fact help drive more designs and revenue into the funnel, we must first take a look at the past.
I wrote an article in 2007 entitled CRM: Vertically Challenged. It outlined the drawbacks of generic CRM solutions in supporting the business needs of semiconductor and component manufacturers. Now the landscape has changed. Today, I could write about “CRM: the Vertical Advantage.”