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Seven Strategies for Driving Sales Transformation with CPQ

May 3, 2016

During the past several decades, businesses have leveraged information technology and business process re-engineering in order to become leaner and cut costs. These companies invested in applications such as customer relationship management (CRM) and enterprise resource planning (ERP) to improve efficiency and drive savings to the bottom line. Today, however, companies have shifted their focus from cost savings to driving revenue growth through better engagement with their customers using digital technologies instead of focusing solely on the bottom line.

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