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Managing Your Channel Partners and Why It’s Worth the Effort

June 20, 2016

Manufacturers use channel partners to increase their reach and sales, but quantifying the success of those channel efforts has always been difficult. The inherent structure of the channel itself is much to blame. With multiple layers of direct resellers, value-added resellers and sub-distributors, trying to get any data — let alone accurate data back to the manufacturers — is a challenge.

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