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Deal Negotiation: How Chip Makers Can Stem Revenue Erosion

May 20, 2014

Consumers expect more performance from their computing devices, whether it’s a laptop, tablet or smartphone. It needs to have more capabilities, be faster and use less power. But, there’s a catch – it needs to cost the same or less than last year’s model.

IDC reports that the average selling price of a smartphone decreased to $337 in 2013, down from $387 in 2012, and they expect prices to drop to about $265 by 2017.

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