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Channel Consolidation & Conflict: Back to the Future!

April 13, 2015

Some of us can remember the days not so long ago when there was an unwritten distribution rule of conflict avoidance: a distributor could not have three of the major semiconductors at that time on their line card all at once. This was perhaps to avoid product conflict and to garner sufficient share of mind from the distributor – or simply a means of controlling the channel.

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