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Challenges Of Optimizing Drug Pricing In Emerging Markets

January 24, 2014

Globally, healthcare costs are coming under scrutiny like never before. Everywhere in the world – whether European countries, Canada, Australia and even emerging markets – more pharmaceutical products, medical devices and services are competing for fewer healthcare dollars while governments seek to alleviate economic pressure by imposing price controls and looking for ways to implement value-based pricing on a grand scale.

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