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What’s the Secret to Successful Channel Performance?

March 23, 2021

Jim Holland, Sr. Product Marketing Manager

Model N recently commissioned a study with Forrester Consulting of 200+ senior leaders responsible for revenue management and channel strategy in high-tech manufacturing and B2B software companies. They provided their feedback on the state of channel processes and the critical barriers to optimizing sales and profitability decision-making, and what it takes to create and improve their channel programs.

“As high-tech companies look to grow their revenue and operational efficiencies, so too grows their reliance on partners and resellers. Indirect channels account for 40% or more of sales for over half of the surveyed firms. The sales data associated with these transactions can be a rich source of insight for optimizing inventory, reducing overpayments/fraud, empowering high-performing partners, and surfacing high-value opportunities.” shares the new report. The report validates and highlights:

To succeed in a competitive market, high-tech vendors need reliable channel performance visibility

How can companies improve channel performance visibility?

“Rapid channel growth has forced many companies to hastily adopt a reactive technology implementation approach just to keep up. The result is an abundance of channel tools with overlapping functionality, which means disconnected data that is prone to duplication, errors, and inefficiency, causing the vendor-partner relationship to suffer.” In fact;

Learn how your organization can discover the secrets to improved channel performance. Download and read the free Forrester Opportunity Snapshot. To learn more about how Model N can improve your channel’s performance, click here. To speak with a channel performance subject matter expert, go here.

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