By Jim Holland, Sr. Product Marketing Manager
Channel Focus’ own Rod Baptie hosted How Do You Gain Partner Mindshare? an interactive webinar with Model N’s Chanan Greenberg, Kenneth Fox, of Channel Mechanics, Heather Margolis from ChannelMaven and Kristine Stewart of Channel Impact as they discuss how you gain channel partner mind share.
In the webinar, we heard Chanan, Kenneth, Kristine and Heather share real world perspective into:
- What tactics are gaining channel partners attention in today’s business climate
- What key messaging is resonating with partners
- How partners are becoming more digital
- What tools and techniques are partners using to connect with buyers
- How to make sure the right message reaches the right person in your partners organizations
As companies become more transactional and buyers more generational, partner marketing and communications have become critical. For partners, solutions to manage rebates, incentives, market development and channel data reporting has never been more important.