Five Sales Enablement Strategies You Shouldn't Ignore
Sales leaders acknowledge that sales enablement is a key enabler for achieving the required sales growth. A benchmark study by CSO Insights reveals that sales leaders are focused on these three key sales enablement initiatives:
- Decreasing ramp up time for new sales reps
- Increasing selling time in front of customers
- Improving sales to client communications
Yet, only 33% have dedicated sales enablement functions. The chasm between the current state and the desired state is resulting in lost revenue, reduced selling time and constrained sales performance.
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