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Whitepaper

The Future of Incentive and Rebate Programs in the Channel

Model N has identified Best Practices for partner and end-customer market segmentation as well as for developing and implementing incentive programs.

Enterprises rely on their partners to penetrate specific markets, but less than half know the vertical markets that their partners serve. Given this, how can you develop and implement effective incentive programs that target specific markets? Three-quarters of respondents believe following Best Practices for incentive programs is important, but only one-third are satisfied with their implementation of Best Practices in their incentive programs.

Model N has identified Best Practices for partner and end-customer market segmentation as well as for developing and implementing incentive programs. The key is visibility into accurate, complete and standardized data. Without visibility into transaction data or incentive program metrics, decision-making is, at best, guessing. It is time to stop guessing.

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