Reinventing the Channel - The CRO’s Guide to Revenue Execution
Digitization has compounded the complexity of maximizing revenue. What was once a simple process of selling products through a channel to end consumers now requires sales leaders to factor in a broad set of variables that impact margins and revenue.
The strategic question that needs to be asked is: how do sales leaders maximize revenue at speed and scale across billions of revenue execution moments every day?
Download The CRO’s Guide to Revenue Execution – Reinventing the Channel to start the process of reinventing your channel. In this guide we’ll answer the following questions:
- How is it possible for sales leaders to respond to the current chaotic market?
- How do you maintain responsiveness to customers, successfully manage distributor and channel sales relationships, while improving revenue and margins in the face of downward pricing pressure?
- How do you effectively respond to market pressures while simultaneously maximizing your true top line revenue?