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Model N Market Development Fund Management

MDF Management empowers control of your MDF funds, partner enrollment, partner plans, claims, and payments – while optimizing profitability of your marketing spend.

Industries with heavy channel operations are under pressure to cut costs and invest in new high-margin market opportunities. Managing efficient market development initiatives is top priority for channel leaders. Model N Market Development Fund (MDF) Management helps you become more competitive in an evolving Digital Business, IoT, Cloud and Mobile market. Built on the Salesforce Platform, Model N MDF Management provides efficiency, compliance, and control not only of your MDF, but also of your Co-Op and Hybrid programs thanks to its integration with Model N Rebate Management.


Flexible. Automated. Reliable.

Model N MDF Management provides you with the flexibility to track proof of execution, automate tracking, and generate timely ERP payments. That’s the end-to-end process that gives you maximum control of profitability for all your MDF and Co-Op investments. Model N MDF makes it easy for you to do business with your channel partners and align your goals with manufacturer objectives.

  • Automate management of marketing funds from creation to payment
  • Directly engage partners, from adoption to compliance tracking against agreed upon MDF initiative objectives
  • Enable partners to define marketing plans within manufacturer’s constraints, execute, provide proof, claim, and receive payment
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Model N solutions transform the revenue lifecycle from a series of disjointed operations into a strategic end-to-end process.

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Improved Top-line Growth

Model N MDF Management was designed specifically for channel leaders that plan to invest more in discretionary market development funds and engage partners more efficiently by tracking partner’s engagement, investment, and efficiency.

  • Accurate approval through workflow processes for managing claims and payments
  • Streamlined manual payments through automated claim reimbursement
  • Prevent payments of claims requiring proof of execution

Optimized Channel Performance

Model N MDF Dashboards are used for fund performance, adoption, and payments. You can manage goal-focused initiatives that impact your bottom line and maximize your MDF spend.

  • Measure effectiveness of the channel’s activities against sales
  • Encourage higher participation through timely claims
  • Reward high performing partners and create reinvestment loops
  • Identify low performing channel partners

Model N MDF Management Benefits Summary:

End-to-end process management from funds generation to claims payment

  • Highly configurable Salesforce Platform solution
  • Ability to create and track discretionary marketing, Co-Op and hybrid funds
  • Manage and validate claims with proof of performance and payment generation 

Track adoption, execution, and compliance for all your MDFs

  • Marketing managers control and audit approved activities and claims for payments
  • Validation and proof of execution prior to payments
  • Accurate and timely ERP payment generation

Maximize profitability of your MDF and Co-Op investment

  • MDF dashboards for fund performance, adoption and payments
  • Flexible workflow and lifecycle tracking
  • Accurate Co-Op fund allocation with visibility from associated rebate programs through integration of Model N’s Rebate Management application
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