Formerly GM Syncera Europe, Smith and Nephew

As commercial leader with over 16 years’ experience across a range of blue chip organisations for both product and service businesses, Bryn leads by empowering his team through accountability. Harnessing a growth mindset by being curious about how to adapt to the market environment and ensuring they improve themselves and their business. As a result, Bryn enjoys working in an ethical culture that seeks to perform through challenging the norm and developing new, innovative ways of working. Bryn completed an MBA focused primarily upon launching new business models in a traditional medical device market as well as and sales force effectiveness strategies to maximise sales impact.