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The Effects of Good and Bad Habits: On Maintaining a Healthy Channel Data Ecosystem

by Silas Phillips , Corporate Marketing, Model N August 7, 2017

Habits, whether good or bad, are an unavoidable part of life. When we, as people, develop bad habits it’s typically because we have an attitude of “good enough”. We willingly accept problems tomorrow for an easier today. If we don’t floss, we receive 2 more minutes in our day at the risk of potentially spending thousands of dollars later in life to fix tooth decay. But can this model of habits in people be extended to corporations?

Water is to a person as channel sales are to the average high – tech company. About 70% of the human body is made up of water, and about 70% of high tech companies’ corporate revenue is made up of channel sales. Just like how water is needed for a human to thrive, so too are channel sales needed for a high tech company to thrive and compete in the market. Oftentimes a corporation will settle for “good enough” when it comes to maintaining channel sales data.

When a company leverages good habits and best practices now, it sets itself up for future success. Take automation as an example — for right now your company gets by well enough without automating its channel data management (CDM) processes, but soon enough automation won’t just be an improvement, it will be a necessity. When you automate before it becomes an absolute necessity for continued growth, you avoid the pitfalls of late adoption, while capitalizing on the immediate benefits.

Fixing bad habits in individuals is hard enough, for a corporation made up of hundreds or thousands of employees, it is even harder. The easiest way to fix these habits is by looking at what other companies practice and utilize them as models for improved channel data ecosystems. Register for this live webinar on Thursday, Aug 17, 2017 to see examples of how companies like yours maintain a healthy channel data ecosystem, and to learn more about what you can achieve with automation. You will learn:

  • How Sales, Sales Ops, Finance, etc. can leverage time-critical insights to grow channel revenue and minimize manual labor
  • How automating channel data management can help make smarter channel sales decisions and increase channel revenue
  • How to address the challenges of managing global channel growth

Register Now!

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